Death of the gag?

Audiences prefer observations

Audiences prefer observational comedy to quickfire gags.

Researchers found that people find stories they can relate to funnier than deliberately constructed gags.

But, even then, a single story should not be longer than three minutes.

The study, commissioned by City Life Comedian of the Year sponsors Boddington's, also found that women in comedy clubs laugh at a joke for an average 15 seconds longer than men, a new study has found.

But this only happens when they are in a group, Single females are 60 per cent less likely to laugh than men on their own.

Both men and women laugh more when in single-sex groups. Predictably, sexist jokes only work with all-male groups,

Audiences were also asked to name their favourite comics. Morecambe and Wise topped the list, with Steve Coogan, Billy Connolly and Victoria Wood also faring well.

Published: 19 Oct 2001

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