In this new mockumentary for Visit Iceland

Joe Thomas plays Nigel, one of the founders of the Northern Lights-seeking Alliance Of Ultra-Reliable Observers Ready for Aurora Spotting in this new mockumentary.

It is part of a campaign put together by M+C Saatchi on behalf of tourist body Visit Iceland. 

Its head, Oddný Arnarsdótti said: ‘We wanted to create something that celebrates both the natural wonder of our destination and the playful, down-to-earth spirit that defines us

‘The A.U.R.O.R.A.S. campaign captures that perfectly – turning the Northern Lights chase into a story full of humour, warmth, and Icelandic charm.’

Published: 7 Nov 2025