250million views of Big Show series 9 clips

The BBC has been hailing the social media success of Michael McIntyre’s Big Show, after clips from the latest series racked up 250 million views worldwide.

The figure for series nine is a 90 per cent increase on series eight, which managed 132 million views. According to the broadcaster, the jump was driven largely by Facebook, where views were up 146 per cent, along with strong growth on Instagram and TikTok. The top five posts on the BBC’s main TikTok account for the financial year all came from this series 

The new segment Remember Me?, in which members of the public are reunited with people from their past, performed particularly well, bringing in 120 million views on its own.

Clips featuring guests also helped drive numbers, with appearances from Romesh Ranganathan, Frank Skinner, Dermot O’Leary, Westlife, Joe Marler, Rylan and B*Witched among those generating 48 million views between them.

The BBC also pointed to the benefit of reposting old material before the new series launched, with clips from series seven and eight bringing in almost 60 million views in the run-up to broadcast. 

One clip featuring Sam Thompson did better the second time around, picking up 15 million views compared with 10 million when it was first posted in 2025.

On television, 5.4 million people watched the series across iPlayer and live broadcast when it aired in January and February, with 1.7 million watching on iPlayer alone.

McIntyre said: ‘I am absolutely thrilled by the phenomenal success of Big ​Show across socials… and it’s now great to see our newest item, the heartfelt and hilarious Remember Me?, proving to be such a huge hit.’

Kalpna Patel-Knight, head of entertainment at the BBC, said: ‘These fantastic results demonstrate the BBC’s continued commitment to audience-first social opportunities that drive scale, engagement and cultural impact.’

And Dan Baldwin, chief executive of programme-makers Hungry Bear, said: ‘These figures reinforce the creativity, scale and sheer shareability of Big Show. Michael continues to connect [to] audiences like no one else.’

Published: 23 Jun 2026