The advert Shell would never make

From Joe Lycett vs The Oil Giant

Here's the advert Shell would never make, according to Joe Lycett.

The comedian made the spoof commercial as part of his one-off Channel 4 show Joe Lycett vs The Oil Giant, which airs this weekend.

In the programme, he aims to highlight the troubling problem of greenwashing, a practice where companies exaggerate their green credentials in their marketing to distract from more damaging activities.

The timely programme comes ahead of the Cop26 climate change summit in Glasgow, and  will air at 9pm on Sunday

Published: 22 Oct 2021

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