With five posters to promote four gigs...

Simon Amstell is advertising a run of four gigs in London – with five separate poster designs, include him frolicking naked in a field

The show, I Love It Here, is described as ‘funnier, truer and more healing’ than his previous work and runs for four nights at Arches London Bridge from Wednesday October 22.

It based on a story of him finding peace at a friend’s beach house just outside Los Angeles in love and ‘released from the need to perform’.

‘But when an invitation arrives from the man who first ignited his teenage desire, that fragile calm is thrown into chaos,’ the show’s description says. ‘What follows is a desperate, hilarious attempt at surrender, during a night of overwhelming stimulation – the raw material for this extraordinary new show.’

The posters have been created by artist Sam Ashby showing the comic ‘free and joyful, soaking up his idyllic, countryside surroundings’.

Ashby said: ‘Simon and I were introduced by a mutual friend some time ago and shared our creative work with each other – me: my films and poster design, Simon: his beautiful photography, which remains a personal, unseen project.

‘I don’t really consider myself a photographer despite shooting my own films, so I see these images as collaborative works which draw on Simon’s own photography, even using his camera. 

‘The aim was to reveal a side of Simon which people may not have encountered before – something freer, perhaps more open. That sense of freedom feels central to the spirit of this new show. And for the design, I painted the title by hand to give it an organic, personal touch – something natural, imperfect, alive.’

Ashby’s previous work includes film poster design for the films All Of Us Strangers, Frances Ha and The Outrun.

Tickets for Amstell's I Love It Here go on sale at 10am on Thursday here.

Published: 23 Sep 2025