Stars get image coaching in new Channel 4 spoof with Amelia Dimoldenberg

Jimmy Carr will learn how to be less mean in a new Channel 4 series that gives celebrities an image makeover.

In other episodes of Celebrity Rebrand, Romesh Ranganathan will become a social media star, Rosie Jones will become an action hero and Clare Balding will become less boring.

The spoof series is fronted by YouTuber Amelia Dimoldenberg in the guise of a mock PR guru.

She made her name with the web series Chicken Shop Date, in which she awkwardly interviews rappers and grime artists in fast-foot outlets. And there’s little change to her technique in the Channel 4 show, as this clip reveals:

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Also taking part are Made In Chelsea's Jamie Laing, who will learn to be less of a love rat, and Naked Attraction host Anna Richardson who will be rebranded as The Naked Lady.

Six ten-minute episodes are being made by Ranganathan’s production company Ranga Bee and will be released online from December 16.

Channel 4’s digital commissioner Evie Buckle said: ‘Celebrity Rebrand is a rare gem of an idea that expertly marries our favourite TV and digital talent with a witty, anarchic and purposefully-awkward premise.

‘Ranga Bee and Amelia have tapped into what we love about these household names and the internet's best cultural faux-pas to create a series that ticks all the boxes as to what we're looking for in digital commissioning.’

Made by: Ranga Bee Productions
Executive producers: Amelia  Dimoldenberg, Romesh Ranganathan, Benjamin Green and Shereen Docherty
Commissioned by: Evie Buckley and Sacha Khari.

Published: 3 Dec 2021