They're trying to make fetch happen | Mean Girls 'experience' comes to London

They're trying to make fetch happen

Mean Girls 'experience' comes to London

Teen comedy movie Mean Girls is to be made into a live ‘experience’.

For a week in June, Seymour Leisure Centre in Marylebone, Central London, will be transformed into North Shore High School for special screenings of the 2004 film, written by Tina Fey and starring Lindsay Lohan.

Audiences are encouraged to wear pink, will be given goodies bags, and be able to buy food and drinks ‘inspired by’ Regina George and Co.

But it does mean ticket prices for a 15-year-old are ramped up to £25.

This will be the first live event based on a film from Paramount’s archive, although sister company Comedy Central has run live events based on Friends before.

Gerald Biart from Paramount Network International, said the move was designed to ‘maximise the content assets within our portfolio’, adding that Mean Girls was chosen as it ‘provides excellent scope for real-world activations’. Sounds fun!

Mean Girls: The Movie and More – which is for over-18s only – will take place from June 12 to 16. And tickets went on sale at  10.30am from www.paramountnetwork.co.uk

Last year, an acclaimed musical based on Mean Girls – with a book by Fey – opened on Broadway.

Published: 3 Apr 2019

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