Kay's a top seller

Peter sparks cricket shirt craze

Peter Kay has sparked a craze for Pakistan cricket shirts from the 2004 World Cup.

The comic wore the green and yellow top in every episode of Max and Paddy's Road to Nowhere, causing a run of orders from Britain’s only supplier.

The World Cricket Store expects to sell an extra 100,000 shirts, which are now branded with a logo from the Channel 4 comedy, because of the series.

Yet just a few months ago the £25 line was discontinued because it was so unpopular.

Managing director Mark Whitehead said: "We've been inundated. It's amazing the effect a TV show as popular as Peter's can have. He's made our Christmas."

Peter Kay has become a merchandising man’s dream, putting his name to everything including towels, umbrellas, mouse mats, sticks of rock, mobile phone wallpapers and cookery aprons.

Published: 21 Dec 2004

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