Kay's a top seller
Peter sparks cricket shirt craze
Peter Kay has sparked a craze for Pakistan cricket shirts from the 2004 World Cup.
The comic wore the green and yellow top in every episode of Max and Paddy's Road to Nowhere, causing a run of orders from Britain’s only supplier.
The World Cricket Store expects to sell an extra 100,000 shirts, which are now branded with a logo from the Channel 4 comedy, because of the series.
Yet just a few months ago the £25 line was discontinued because it was so unpopular.
Managing director Mark Whitehead said: "We've been inundated. It's amazing the effect a TV show as popular as Peter's can have. He's made our Christmas."
Peter Kay has become a merchandising man’s dream, putting his name to everything including towels, umbrellas, mouse mats, sticks of rock, mobile phone wallpapers and cookery aprons.Published: 21 Dec 2004
