Elis James

Elis James

Cardiff-based Elis James began his comedy career in 2005. A bilingual stand-up who can perform in English or Welsh, he won the 'Best Comedy' prize at the National Student Radio Awards in 2006, and was nominated for best club comic in the 2014 Chortle Awards
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Elis James and John Robins launch podcast production company

With their long-term producer Dave Masterman

Comedians Elis James and John Robins have launched a podcast production company with their long-term producer Dave Masterman.

Significant Productions will make comedy and entertainment content, building on the success of The Elis James and John Robins Show, which has become one of the UK’s most popular podcasts.

The trio have worked together for 12 years, winning multiple Gold Aria awards, British Podcast awards and Audio Production awards.

James and Robins first met in early 2005 with Masterman joining them as producer more than a decade ago.

The new company has already taken on several existing shows. These including the ewllbeing podcast How Do You Cope? and The Socially Distant Sports Bar, hosted by James alongside Mike Bubbins and Steff Garrero

Masterman said: ‘Significant Productions is the company I’ve wanted to create for some time. To be going on this adventure with two of the most respected broadcasters in the industry, and two of my closest friends, is hugely exciting.’

James joked that since meeting Robins he had ‘dreamt of starting a business with him, in which he tells me what he thinks we should do, I ponder it for fifteen seconds and then agree with him

‘Dave of course became part of this fantasy when I met him 12 years ago and realised that if you cut him, he bleeds award-winning audio (and blood).’

Robins added: ‘Whilst I am excited to be part of a digital content revolution, we have to see how the markets react. Gold, which rallies during times of economic uncertainty, could dip as news of our production company brings some stability to the global economy. All eyes will of course be on the bond markets to see if Elis and John make the UK a more favourable place to invest, thus decreasing UK government debt.’

The company is inviting approaches from producers and media partners interested in collaboration.

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Published: 5 Feb 2026

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