Is this what they mean by identity theft? | Tech firm takes its name and logo from the IT Crowd

Is this what they mean by identity theft?

Tech firm takes its name and logo from the IT Crowd

comedy You might charitably call it a homage. Or rather a blatant rip-off …

But one tech company seems to have taken its name and branding straight from Richard Ayoade's character in the IT Crowd.

Moss, an automatic administration system for web servers, features a familiar-looking bespectacled, afro-sporting figure as its logo.

Promising to do more than simply switch your computer off and on again, the company has a .sh domain address, registered to the British Overseas territory of Saint Helena yet appears to operate out of Spain.

IT Crowd writer Graham Linehan has been a victim of such 'homages' before.

Sketches from his series Big Train, co-written with Arthur Mathews, were variously echoed in adverts by Playstation, Kellogg's and telecommunications firm Tiscali. And the pair's masterpiece Father Ted inspired the live dining show Ted & Co, an unofficial theatrical recreation.

Fortunately, The IT Crowd has already shown one means of dealing with intellectual property theft:

Published: 10 Oct 2017

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