(Or is it a glorified Sainsbury's ad?)

Chris Ramsey is hosting an alternative Christmas guide for Channel 4, under a commercial tie-in with Sainsbury’s.

The three episodes revolve around throwing a party with minimal effort, with tips on the likes of prepping canapés to decorating the house.

Full episodes will be available on YouTube from December 1 and on Channel 4 from December 15 with clips going up on Channel 4’s Instagram, Facebook, and TikTok.

Stephen Parnell, digital commissioning executive for Channel 4 said: ‘Chris Ramsey’s Alternative Guide to Christmas answers the age-old question: "What if a normal(ish) bloke hosted a Christmas lifestyle show?"

‘With Chris Ramsey leading the festivities, we’re proving that anyone can channel their inner host this season. Whether you’re inviting friends, colleagues, or even the cast of your local panto, you can throw an unforgettable Christmas party - no expertise required. All it takes is a few oven-ready bits, some nice people to feed, and, in Chris’ case, the magic of a full art department…’

The series is made by Birmingham-based Acclaimed Content. were executive producer Anton Inwood,  said: ‘With Chris Ramsey at the helm and a world-class creative team behind the scenes, this Christmas series demonstrates what a small independent company with big ambitions can achieve.’

He added that the series ‘seamlessly combines storytelling and brand messaging, while delivering commercial-level production values with an editorial-first approach’. Which is exactly what people get into comedy for…

Published: 25 Nov 2025