Designer also created C4's logo and more

The designer who first came up with the idea for Spitting Image has died at the age of 75.

Martin Lambie-Nairn was especially known for creating corporate identities for broadcaster, most notably Channel 4’s block-based logo.

He also created channel ‘idents’ for BBC One, featuring a globe balloon, BBC Two, with blue paint splashing across a metallic figure two and the red-and-white branding for BBC News.

Lambie-Nairn first proposed a satirical television show featuring caricature puppets created by Peter Fluck and Roger Law to producer John Lloyd in 1981, and Spitting Image always said in its credits that it was ‘based on an original lunch with Martin Lambie-Nairn’.

It originally ran for 11 years and was this year revived for streaming service Britbox.

Lambie-Nairn's death on Christmas Day was announced by his consultancy firm, ML-N, which called him 'one of the leading graphic designers and creative directors of his generation’.

In a statement, the company said: ‘His exceptional work, kindness and infectious creative spirit touched the lives of so many people. He will be hugely missed by everyone who had the privilege to work alongside him over the years.’

Published: 28 Dec 2020