Comedians play disgruntled old TV viewers | a new ad campaign for BBC iPlayer

Comedians play disgruntled old TV viewers a new ad campaign for BBC iPlayer

Guz Khan, Natasia Demetriou and Ghosts star Kiell Smith-Bynoe are starring in a new series of adverts for the BBC.

In the campaign the stars play older viewers complaining about the shows they are in – entirely missing the point.

In Khan’s ad, he plays a tweedy, well-spoken gentleman sitting by a roaring fire in a country home grumbling about the use of language in Man Like Mobeen.

‘The way they speak! The vernacular they utilise!’ he says – before dropping into the street slang himself.

He also complaints about People Just Do Nothing’s Chubbudy G ‘clearly not hereillegally’

Smith-Bynoe and Demetriou play a couple unhappy that the BBC seem ‘obsessed by horrifying their viewers’.

Referring to her own series – Jemaine Clement’s comedy-horror What We Do in the Shadows – Demetriou says: ‘I don't want to know what they are doing in the shadows thank you!’

The Wasted On Some campaign is designed to entice younger viewers to iPlayer.

A third commercial features Peaky Blinders stars Kate Phillips and Aimee-Ffion Edwards who thought the crime drama would be about ‘curious neighbours’ and that Fleabag might be about a cat.

The campaign will run across TV, cinemas, social media and print.

Published: 21 Oct 2019

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