Borat is dead

Baron Cohen says he won't return to the role

Sacha Baron Cohen says he will never play Borat again, now the character has become too popular to be convincing.

In a rare interview, the comic revealed that his Kazakh journalist has gone the way of the creation that made his name, Ali G.

‘When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing,’ he told today's Daily Telegraph.

‘It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I “get” with Borat again, so it's a kind of self-defeating form, really.

‘It's upsetting, but the success has been great and better than anything I could have dreamed of.’

He also admitted his success had another side-effect. ‘Since last year I've been sued by about 3,000 people,’ he said. ‘Some of the letters I get are quite unusual, like the one where the lawyer informed me I'm about to be sued for $100,000 and at the end says, "PS: Loved the movie. Can you sign a poster for my son Jeremy?"’

Baron Cohen recently finished work on a film revolving around Bruno, the gay Austrian fashionista who first appeared on his Channel 4 TV series. But he refused to be drawn on its content before it is ready for release next year. ‘It would probably hurt the film if I started talking about it, so I prefer to comment once I've got a finished film,’ he said.

Baron Cohen was speaking to promote his role as Pirelli in the new film version of Sweeney Todd, which opens in the UK next month.

Published: 21 Dec 2007

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