New deal for South Park

£37m contract to 2011

South Park creators Matt Stone and Trey Parker have signed a contract worth an estimated £37million to extend the show into 2011.

The deal means an extra three years of animated shows for Comedy Central – plus an unprecedented deal to profit from content created specially the web for the web.

Comedy Central’s parent company Viacom have guaranteed the pair half of online ad revenue generated from a new website for the characters,

The site is intended ‘to spread South Park-related material across the net, mobile platforms and video games’, the New York Times reports.

Parker and Stone needed a new contract because their existing arrangement was struck before the advent of sites like YouTube, distributing pirated South Park clips across the web.

The deal reportedly also gives Parker and Stone ‘considerable raises’ and millions in upfront cash.

Published: 27 Aug 2007

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