Kay calls time on beer ads

Peter Kay is to quit the TV beer ads that have made him famous.

The lucrative John Smith's campaign helped Kay become Britain's most successful comedian, and spawned the catchphrases 'Ave it' and 'top bombing'.

But now, after more than two years, the Phoenix Nights has decided to call it a day before the ads get stale.

Speaking to Michael Parkinson on his chat show tonight, the 31-year-old comics said: "I've decided I'm not going to do any more.

"They were good - but I always think it's nice to end when it's funny."

Brewery chiefs confirmed that Kay's current contract with them expires later this year, but said they hope to negotiate a new deal.

If they do, Kay's announcement that he intends to quit will only strengthen his bargaining position.

The £20million advertising campaign, which also featured Kay encountering Engelbert Humperdinck in a nightclub and as an insensitive wedding DJ, has won more than 50 industry accolades.

Published: 12 Mar 2005