Fancy-dress range coming soon

If you’ve ever wanted to dress up as your favourite character from ITV sitcom Benidorm, you’re in luck.

The rights-holders to the comedy, Banijay, has signed a deal with clothing specialists Blues Group for what they are calling ‘a branded dress-up line’.

Fancy-dress outfits will be created based on  characters such as Kenneth and Lesley as well as a selection of Solana Hotel-inspired group outfits complete with lanyards, name badges and wigs.

The range will launch soon, eight years after Benidorm ended its 11-year TV run.

Leila Loumi of Banijay Rights said: ‘Benidorm can only be described as one of UK television’s national treasures, bringing laughter to millions with its iconic humour and unforgettable characters. 

‘This deal gives fans a new way to relive that joy – in the form of colourful, cheeky costumes that capture the fun and sprit of the series.’

Christina Cockill from Blues Group, added: ‘As a die-hard Benidorm fan who’s watched the show far too many times, it’s been an absolute joy working with Leila Loumi and the Banijay Rights team to bring our ideas to life. 

‘With such a huge fan base, we saw a clear gap in the market for merchandise — and what better place to start than with some fun fancy dress costumes? I think all we need now is a team trip to the Solana to showcase the range.’

Published: 28 Jan 2026