Social media promo with Channel 4

Ola Labib is to star in a new commercial social media series advertising Tesco for Ramadan.

The comedian will front the Ultimate Ramadan Basket promos alongside creator Smash Bengali and actor Dúaa Karim.

In the series, made for Channel 4’s social channels,  they search for must-have ingredients  from the supermarket for the holy month.

Faraz Osman, managing director of production company Gold Wala, said: 'Ultimate Ramadan Basket is funny, welcoming and proudly rooted in lived experience, led by popular creators who bring their full selves to the screen.'

While Alicia Southgate, head of marketing at Tesco, added: 'Everyone's welcome at Tesco, and we want to serve and represent our customers by being inclusive in our advertising and marketing.’

The digital shorts will launch on Channel 4's Instagram, TikTok, Facebook and YouTube from February 24.

Ramadan is expected to begin on Tuesday or Wednesday night. The exact timing is based on the sighting of the moon.

Published: 16 Feb 2026