Comic fronts charity's ads

Like his facial hair, Nick Helm’s CV is growing – as he becomes the hirsute face of Movember.

The comedian fronts the 2026 ad campaign for the men’s health charity, set to the soundtrack of Celine Dion’s It’s All Coming Back To Me Now.

In the commercial, which made its TV debut last night, the comic is embarrassed to be seen after shaving off his beard… but grows in confidence and social acceptance as the Movember moustache grows. 

The campaign aims to shine a particular light on how social connection plays a role in men’s health – with the message that it doesn’t have to mean a big heart-to-heart and can be as simple as sharing a laugh or a common interest.

Helm said: ‘I’m incredibly proud of my involvement with this advert and Movember. 

‘I think we can all be guilty of getting caught up in our own lives and forgetting how much the people around us matter. You don’t always need a big reason to reach out to someone - sometimes a laugh, a catch-up or looking ridiculous together with a naked face is enough! 

‘That’s what I love about this advert. It uses a bit of humour to remind us that connection is important. And if growing a questionable moustache that is publicly mocked by some – but may just start a conversation or encourage others to grow – [is what it takes] then I’m all for it.

‘Movember is about community for me - a community of men showing up for each other and I hope this advert motivates more men to join that community.’

Fellow comics Helen Duff and Ali Brice can also be seen in the commercial, produced and directed by Daniel Audritt and Kat Butterfield of Audacious Productions.

Helena Jennison, marketing director at Movember, said: ‘We know that having people around us can make a real difference to our health, alongside accessible services and timely care. But connection doesn’t always have to start with a difficult conversation. Sometimes it’s as simple as getting together, sharing a laugh or checking in on someone you haven’t heard from in a while. 

‘Whether you’re growing a moustache, getting moving or bringing your friends together, taking part in Movember gives people a reason to connect, start conversations and do something positive for men’s health.’

The charity says the message takes Movember back to its roots. In 2003, two friends sat in a Melbourne pub and challenged their friends to grow a moustache for men’s health – and 30 accepted. 

The charity’s research found that two in five people who took part in Movember made a new social connection through their participation.

Published: 6 Oct 2026