Comics sign deal to promote Acer computers

Comedy duo Stevie Martin and Lola-Rose Maxwell have signed a deal to promote Acer computers – with a campaign based on their hit online videos.

The pair achieved viral success  – and a Chortle award – during the Covid lockdowns with their videos mocking the frustrations of digital life.

And now they have been signed up to promote Acer’s Chromebooks with the angle that their users don’t get bogged down with problems such as constant system updates, short battery life and viruses. The campaign uses the tagline ‘swap arrrgh for ahhhhh'.

Lucy Hudson, managing director of ad agency McCann Demand said: ‘Most laptop users are familiar with the frustrations of slow machines, clunky actions and picking up viruses.

‘In fact, our research found that most laptop users fell into the same pattern of staying slavishly loyal to their existing machines, holding on to them until they were literally unusable. Our strategic task was therefore to show our audiences that they could resolve the pain they were experiencing by switching to the Acer Chromebook – the better alternative. 

‘Our creative solution was rooted in comedy - the perfect way for us to highlight observed behaviours in laptop users. "Swap arrrgh for ahhhhh" features comedy duo Stevie Martin and Lola-Rose Maxwell, who are already known for lampooning the inadequate, over-complicated aspects of technology, as they set up a comedic back and forth that shines a light on the effortless Acer Chromebook.’

The newly launched campaign will run across digital and social channels from now until January.

Published: 24 Oct 2022