Vic loses TV ads

Campaign shelved over drink-drive rap

Vic Reeves has been dropped from his TV car insurance adverts after being charged with drink-driving.

Churchull Insurance have withdrawn the commercials featuring the 46-year-old comic after he was involved in a collision near his home near Maidstone, Kent.

He reportedly hit a stationary Peugeot 206 in  his vintage Jaguar, then careered up a bank and crashed into a fence.

Reeves, who most recently appeared in I’m A Celebrity… Get Me Out Of Here!, was charged under his real name James Moir with drink-driving and failing to stop at the scene of an accident.

In a statement, Churchill said: "We are extremely concerned to hear of the recent events involving Vic Reeve.

"We take all road safety issues very seriously and in view of this, we will be withdrawing our one TV advert featuring Vic Reeves, while we fully review the situation."

Published: 28 Mar 2005

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