Sunil Patel

Sunil Patel

Finalist in the 2012 BBC Radio 2 New Comedy Award, the 2013 Laughing Horse New Act Of The Year competition, and the 2011 Leicester Square Comedian Of The Year competition. Winner of the 2012 Piccadilly Comedy Club new act competition.
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Stand-ups front Nationwide's new ad campaign

Comedy sets to encourage people to save more

A raft of comedians have been signed up by Nationwide Building Society to front a new advertising campaign

Adam Rowe, Helen Bauer, Sunil Patel, Masie Adam all feature in the campaign, which launched today.

All are seen performing short bits of stand-up about being bad with money as part of the financial institution's new PayDay SaveDay campaign to encourage everyone to start saving by putting a little bit aside on the day they're paid.

Nationwide's senior advertising and social media manager Gemma Pauley told Marketing Week: 'This type of comedy has a unique ability to feel relatable because the comedians are using examples from their own lives and having a laugh at themselves at being not that great at saving. This is what the campaign needed to do.

'We wanted to find a way to encourage people back into saving without it sounding patronising and parent-like.'

The ads – devised after research revealed 11 million Britons have less than £100 saved – will run across TV, radio, newspapers and posters.

Last year, Nationwide signed up musical comedy duo Flo and Joan to front a campaign, raising the pair's profile considerably even if the commercials divided opinion.

All the comics involved are currently performing at the Edinburgh Fringe.

Here are the ads:

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Published: 12 Aug 2019

Comments

Past Shows

Edinburgh Fringe 2013

Josh Ross and Sunil Patel


Edinburgh Fringe 2016

Sunil Patel: Juicer


Edinburgh Fringe 2017

Sunil Patel: Titan


Edinburgh Fringe 2018

Megalodon


Edinburgh Fringe 2019

Sunil Patel: White Knight


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