Branded online gameshow frr Movemeber

Channel 4's digital channel A Comedy Thing has struck its first branded partnership, teaming up with the men's health charity Movember to make a gameshow called Guess The Moustache.

Comedians Vittorio Angelone, Finlay Christie and Ed Night, pictured, take on the format, trying to spot a real moustache among a line-up of convincing fakes. 

Dropping on October 4 and made by Strong Watch Studios, the episode is an extension of the existing Guess The… online series.

Movember campaigns manager Adam Cadman thanked the comedians for taking part, and said the digital channel’s ‘young male audience’ combined with ‘humour that lands… is exactly where we want to be in the run-up to Movember.’

Channel 4 says 60 per cent of A Comedy Thing’s YouTube audience is male, and 58 per cent are under 35.

Published: 1 Oct 2026