![Grimsby: Not that popular | Sacha Baron Cohen’s film is one of 2016's biggest flops Grimsby: Not that popular | Sacha Baron Cohen’s film is one of 2016's biggest flops](/images/photos/small/grimsby.jpg)
Grimsby: Not that popular
Sacha Baron Cohen’s film is one of 2016's biggest flops
Sacha Baron Cohen’s film Grimsby has been named one of the biggest box-office flops of the year.
In the action comedy, the Borat star plays an alcoholic slob living in the port town who reunites with his long-lost brother, now a top MI6 spy.
However, the film took just $3.3 million on its opening weekend in the States, $14 million less than Baron Cohen’s earlier release, 2012′s The Dictator.
When international sales are taken into account, the film grossed $28.7million – but it cost $35million to make.
It is the worst box office total of Baron Cohen’s career, according to wealth magazine Forbes, which compiled the list of flops.
Grimsby - known as The Brothers Grimsby in the US was eighth on the list.
At No 7 was the biographical war comedy Whiskey Tango Foxtrot, starring Tina Fey, which took $25million globally against a $35million budget.
Also in the top ten were Pride And Prejudice And Zombies, Popstar: Never Stop Stopping, and the No 1 flop Max Steel, which took just $4.4million on a $10million budget.
Published: 23 Nov 2016