It's einfeld

Jerry and Superman in web ads

An Internet-only advert starring Jerry Seinfeld and Superman has gone online today.

The comic co-wrote the four-minute American Express 'webisode', which resembles a slimmed-down version of his hit sitcom.

The superhero moans about his sandwich and raves about a Broadway musical, then tries to help Seinfeld install his DVD player while the comic dismisses his ability to reverse time.

The advert, A Uniform Used To Mean Something, was directed by Barry Levinson. The cost has not been revealed, but American Express spends $300million a year advertising in the States alone.

Seinfeld said: "When you read the Superman comic book as a kid you don't think, 'maybe someday he and I'll hang out', but here I am actually doing it."

Seinfeld and Superman last appeared together in a 1998 television commercial for American Express. A follow-up ad is expected in May.

The ads can be seen at

Published: 30 Mar 2004

Today's comedy-on demand picks


This is the show that celebrated the launch of Nick Helm's album in 2016, and has previously been unseen by anyone who was not in the O2 Forum Kentish Town that night.

With typical hyperbole, the show is described thusly: 'Under-rehearsed, under-prepared and under pressure, Nick and his band somehow managed to pull together the greatest show in the last 27 years of living memory. That show went down as a thing of legend, often spoken about by weary travellers around campfires, but thought to have been lost to the sands of time forever.'

Click for more suggestions

... including Al Murray headlining a Just For Tonic gig and the launch of Free Festival's virtual comedy programming.

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