World Cup themed travel show

Football-loving comics Mark Watson and Henning Wehn are to front a new travel show in the build-up to next year’s World Cup.

The pair will take a road trip through South America for a six-part series for Dave called Kia’s Road To Rio.

Funding for the series comes from car manufacturer Kia, which just happens to have a model called the Rio.

Filming begins in January and will air before the World Cup starts in Brazil in June.

Emma Read, from programme-makers ITN Productions, said: ‘This is the football fuelled road trip of a lifetime celebrating the unique and extraordinary approach to life and football in South America.’

This is not the first time a car manufacturer has paid for a comedy series. Toyota sponsored Robert Llewellyn’s unusual chat show Car Pool, also for Dave, in 2010; while Ford funded the online series Where are the Joneses?, featuring PhoneShop’s Emma Fryer, three years earlier.

Kia’s Road To Rio will also be broadcast in around 50 other countries.

Published: 11 Dec 2013