Merton's new ad deal

He's the voice of Homepride Fred

Paul Merton is to be the new voice of bowler-hatted Homepride mascot Fred.

The comic is replacing Richard Briers in the role for a new £3million campaign.

New ads, made by Wallace & Gromit studio Aardman Animation, will see Fred arguing for a simple commercials against the extravagant plans of the director.

Justine Doherty, account director at ad agency Abbott Mead Vickers said: "We wanted to give Fred some more character. We felt he had become a bit one-dimensional."

Published: 27 Sep 2001

Today's comedy-on demand picks

THE WEEKLY STAND-UP

Stephen Grant, Emmanuel Sonubi, Allyson June Smith, Jo Caulfield and Chris and Rosie Ramsey join Jason Manford's weekly online comedy club for its fourth

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... including Phoebe Waller-Bridge's Crashing and a new podcast based on the US version of The Office.

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