Edinburgh Fringe advertising on Chortle

2024 ratecard

Advertising bookings are now being taken on Chortle for the 2024 Edinburgh Fringe.

We are the country's go-to site for live comedy information – and operate year-round to build up an audience for our respected reviews, news and listings.

Over August 2023, we received a total of 295,000 unique visitors, racking up 1.1million page views.

Every one of our readers is seeking information about comedy, so the perfect audience for your show. And although comedy fans make up by far the majority of our vast audience, we are the most respected site for the comedy industry, too – so you'll also be spreading the word to all the decision-makers.

We also commit that a professional critic will review every show spending at least £250 on advertising - although no promises can be made on who it is, when the show is seen... or, of course, whether they will like it!

The rates below are

Rate A: For any single week

Rate B: For three weeks. Either build-up: July 15 to August 4; or the bulk of the festival, August 5 to 26. It's the same as two single weeks.

Rate C: For the full six weeks: July 15 to August 26. It's the same as three single weeks, and so represents the best value

These rates are the total you'll pay, plus VAT. They will not be discounted, so everyone is on a level playing field, although package deals will be available if you are booking several campaigns for several shows. Alternatively, you can share the impressions of a single booking between more than one show.

If you book a slot, you will get at least 25% of the impressions (but you may well get more exposure than that). You will get the whole space but only on that proportion of pages.

For more information or to place a booking, email steve@chortle.co.uk.

LARGE SQUARE 250x250 pixels on the left-hand side

Top slot: Rate A: £360 Rate B: £720 Rate C: £1080
Slot 2: Rate A: £300 Rate B: £600 Rate C: £900
Slot 3: Rate A: £250 Rate B: £500 Rate C: £750

MAIN BANNER 468x60 pixels across the top centre of the site

Rate A: £260 Rate B: £520 Rate C: £780

EARPIECES 234x60 each side of the main banner at the top of every page

Rate A: £150 Rate B: £300 Rate C: £450

FRONT PAGE EXTRA: A 468x60 that floats midway down the front page

Rate A: £55 Rate B: £110 Rate C: £165


A sponsored tweet (text only with  AD: or PLUG: before the text) to our 40k+ followers. £60.
Or with an editorial image (eg portrait of the comedian): £80
Or with poster/logo/advert-style image: £120

Published: 12 Mar 2019

Live comedy picks

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