Edinburgh Fringe advertising on Chortle

2023 ratecard

Advertising bookings are now being taken on Chortle for the 2023 Edinburgh Fringe.

We are the country's go-to site for live comedy information – and operate year-round to build up an audience for our respected reviews, news and listings.

Over August 2022, we received a total of 320,000 unique visitors, racking up 1.02million page views.

Every one of our readers is seeking information about comedy, so the perfect audience for your show. And although comedy fans make up by far the majority of our vast audience, we are the most respected site for the comedy industry, too – so you'll also be spreading the word to all the decision-makers.

We also commit that a professional critic will review every show spending at least £250 on advertising - although no promises can be made on who it is, when the show is seen... or, of course, whether they will like it!

The rates below are

Rate A: For any single week

Rate B: For three weeks. Either build-up: July 17 to August 6; or the bulk of the festival, August 7 to 28. It's the same as two single weeks.

Rate C: For the full six weeks: July 17 to August 28. It's the same as three single weeks, and so represents the best value

These rates are the total you'll pay, plus VAT. They will not be discounted, so everyone is on a level playing field, although package deals will be available if you are booking several campaigns for several shows. Alternatively, you can share the impressions of a single booking between more than one show.

If you book a slot, you will get 25% of the impressions (but you may well get more exposure than that). You will get the whole space but only on that proportion of pages.

For more information or to place a booking, email steve@chortle.co.uk.

LARGE SQUARE 250x250 pixels on the left-hand side

Top slot: Rate A: £350 Rate B: £700 Rate C: £1050
Slot 2: Rate A: £285 Rate B: £580 Rate C: £865
Slot 3: Rate A: £250 Rate B: £500 Rate C: £750

MAIN BANNER 468x60 pixels across the top centre of the site

Rate A: £250 Rate B: £500 Rate C: £750

EARPIECES 234x60 each side of the main banner at the top of every page

Rate A: £140 Rate B: £280 Rate C: £420

FRONT PAGE EXTRA: A 468x60 that floats midway down the front page

Rate A: £50 Rate B: £100 Rate C: £150


A sponsored tweet (text only with  AD: or PLUG: before the text) to our 40k+ followers. £60.

Or with an editorial image (eg portrait of the comedian): £80

Or with poster/logo/advert-style image: £120

Published: 12 Mar 2019

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