Jo Brand joins Boom Radio
Comic interviews guests about their life through TV
Jo Brand is joining Boom Radio for a new interview show.
In each of the four episodes, the 66-year-old comedian will be joined by a different guest to talk about their life and career through the prism of the television they watched.
They are former TV executive Michael Grade, crime fiction author, Lynda La Plante, actress Lesley Joseph and poet Pam Ayres.
The news comes as the station launches a £500,000 TV advertising campaign, with a commercial featuring a listener recalling a Beatles concert she attended in 1963.
Thanks to Boom listener Sandy from Leeds who features in our latest TV ad campaign!
— BoomRadioUK (@BoomRadioUK) April 2, 2024
Sandy spotted herself in a photo of one of our earlier ads and got in touch to tell us more about the Beatles gig she attended in Leeds in 1963. pic.twitter.com/lgNww7qR0e
The digital station is aimed at older ‘Baby Boomer’ listeners and has an weekly reach of 627,000 listeners, more than 500,000 of them over 55. Presenters include Simon Bates, David Hamilton and Nick Horne.
Published: 14 Apr 2024
