Sky Atlantic has commissioned a second series of Alan Partridge’s Mid Morning Matters.
Another six episodes of the show, still set in the fictional radio station North Norfolk Digital, will air next year. Filming has already begun.
Earlier this year, the station repackaged the online shorts initially funded by Foster’s beer into six full episodes, as part of a deal with Steve Coogan’s production company, Baby Cow.
They also made two Partridge specials, Welcome to the Places of my Life – a tour of his native Norfolk that proved the channel’s biggest-rating original commission – and Open Books, in which he discussed his autobiography, I, Partridge.
Naomi Gibney, the acting director of Sky Atlantic, said: "Alan Partridge has been a huge hit for Sky Atlantic… I'm delighted we can bring his talents exclusively to Sky customers.’
Coogan is also working on a movie based around his most successful creation, due out in the summer of 2013. The plot charts what happens when North Norfolk Digital is taken over by a bigger media conglomerate, which changes its name to Shape.