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Show type: Edinburgh Fringe 2005
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Confessions of a Jingle Writer
Ever wondered how advertisers come up with tunes you can't get out of your head? Jinglesmith Tom Hodge reveals the trade secrets of how he makes music to influence people. May contain improvised ivory-tinkling
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Original Review:
With professional jingle-writer Tom Hodge at the organ-piano and leaping around selling his life experiences with computer drawings and sound and video recordings, this is a very entertaining hour of anecdote and insight into a hack tunesmith's heart. Young, bright-eyed and Jetson-hairstyled, Tom is a great salesman who starts off demonstrating how to play music to a Charlie Chaplin clip, then demystifies ad jingles and 'soundscapes' past and present with copious autobiographical snippets revealing the art of his composition and the farts of his commissioners. Justin Hawkins of The Darkness, he tells us, wrote: ‘Washing machines last longer with Calgon’ and Lou Reed wrote soundalike songs for 'production music' publishers. It is a fascinating and entertaining hour-long show. You couldn't claim it was comedy as such. You couldn't say it was a well-structured script building to a massive climactic pay-off. But fascinating and entertaining will do to justify the price of admission. |
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Loved it. Was enthralled from start to finish and laughed out loud several times. Intelligent and fascinating. Cecilia, August 2005 |

