Peter Kay has become the first British comic to sell more than 10 million copies of his DVDs.
The news was released in this crucial pre-Christmas period, where DVD distributors are eager to gain a publicity edge.
Kay’s Tour That Didn't Tour Tour title is currently being outsold by Lee Evans’s Roadrunner show.
But but notching up previous hits – including Phoenix Nights and That Peter Kay Thing as well as stand-up titles – Kay has recorded 10,291,624 total sales.
He said: ‘It's unbelievable to have sold so many DVDs. Funnily enough I've not got any of my own as my family take them all.’
In previous years, Kay has been heavily criticised by fans for repackaging old stand-up footage into cash-in DVDs
Kay played to a record 1.2 million people during his most recent tour, becoming the fastest-selling stand-up comedian in the world.
Sarah Millican’s DVD distributors have also sent out a press release saying she ‘looks set to’ be the first female comedy act to break the 100,000 barrier since French and Saunders in 2000, based on the fact her Chatterbox show sold 28,415 copies in its first week.