Will plays the very English role of a silly, confused posh guy impossibly out of depth in a hostile world. We laugh at his charming ineptitude, his boyish goofiness, his endearing nerviness… but before he disintegrates into just another sad loser he turns the tables and we realise it's society that's to blame. And we laugh all the harder because we share in his sense of injustice. Will's set works because he's a nerd but a nerd in control. In control of his material, the situation, even the hecklers. He deprecates his own failings, shoots a few poison darts where it's needed, even fantasises about being gay without – thank God – turning into yet another crude stereotype. A true upper-class wit.
Michael Monkhouse, November 2007
have seen Will in Edinburgh for the last few years and the shows keep getting better and better! Very witty, clever, hilarious, slick delivery - I don't think I've ever laughed so hard!
Rachel, March 2007
Supported Ricky Gervais and was excellent, a very funny man
Mark, February 2007
I think he is utterly fabulous and amazing and definitly deserves more publicity than he already has. How To Be Cool was absolutely brilliant and was unlike anything I've ever seen. Very quirky and he knows how to entertain people.
Nastassia, December 2006
A wonderful performer - quick to laugh at himself whilst also subtly dealing with ideas of coolness that make the audience think and reflect. A delight to watch and enormously likeable, Will deserves a much higher profile.
Jess, August 2006
Hilarious guy. Worth watching
Hayley, August 2006
Very funny, original material, clever delivery, makes a very refreshing change
