So say Rob Beckcat, Sarah Meowlican and Joe Whiskason

Cat food brand Whiskas is calling on Channel 4 to rename 8 Out Of 10 Cats as 9 Out Of 10 Cats to reflect its latest advertising campaign.

And they have recruited nine rescue cats at animal welfare charity Battersea  –  including three named Rob Beckcat, Sarah Meowlican and Joe Whiskason – to help pile on some emotional pressure on bosses to make the change.  

All nine ‘have put their paws’ to a letter demanding the name change.

Whiskas has donated £10,000 to Battersea as part of the campaign, which it will double to £20,000 if Channel 4 agrees to the name change. 

8 Out Of 10 Cats has not aired since 2021, but the Countdown crossover aired two new episodes in July and August.

The panel show took its title from the brand’s original 1980s advertising slogan. However, Whiskas now claims that the figure is 9 out of 10 cats, based on a survey of 300 owners conducted by NielsenIQ last year on behalf of parent company Mars.

Whiskas is also running a petition to urge bosses to make the change. 

Sorrel Magenta, rehoming and welfare manager at Battersea Dogs & Cats Home, said: ‘We know our cats are far more interested in finding loving homes than television programmes, but we couldn’t resist letting them have their say in this cheeky campaign.

'Every one of these wonderful cats has their own personality, quirks and, in our opinion, sense of humour. While we’re having a bit of fun with the letter, the real aim is to help these cats - and many others like them at our centres - find the loving homes they deserve.’

Meet three of the ‘Battersea Nine’ below.

Name: Rob Beckcat
Age: 3 months
Personality: Rob Beckcat is a ball of energy with a silly sense of humour and plenty of love to give. He also has polydactylism (meaning he has additional toes) which makes him an extra cool little boy.
Perfect Home: Rob Beckcat would be happiest living with older school-aged children and will need outside access. He will also need kitten leaving hours so he can have a lunch time meal as he is still growing.

Name: Sarah Meowlican
Age: 1 year and 3 months
Personality: Sarah Meowlican is an amusing companion, who is currently obsessed with cardboard boxes and ping pong balls. After all the fun, this lovely lass enjoys people watching or snoozing from her comfy perch.
Perfect Home: Sarah Meowlican needs a quiet introduction to a new home, with plenty of cosy places to hide. She can live with older school-aged child who will understand that she will need time and space to settle.

Name: Joe Whiskason
Age: 9 years and 3 months 
Personality: Joe Whiskason is a sweet boy who enjoys plenty of cuddles and head scratches. He's a little noise-sensitive and has a ‘lone wolf’ side, but once you've earned his trust, his personality really shines through. 
Perfect Home: Joe is seeking a loving family with outside access. He could happily live with school-aged children or in a quieter environment.

All nine cats can be seen on the Battersea website here, where potential adopters can find out more about each cat and the kind of home they're looking for. 

Published: 2 Sep 2026