C4 strikes deal with phone company

The new series of Peep Show and Fresh Meat will be available to O2 customers before anyone else.

The broadcaster has struck a deal with the mobile phone company which means that key shows will be exclusive to members of the O2 Priority scheme for 48 hours.

The company has also sponsored the Channel 4’s on-demand service – today renamed from 4oD to All 4 – for the rest of 2015.

Ten shows are involved in the exclusivity deal, also including Made In Chelsea and others yet to be announced.

Channel 4’s David Amodio called the deal ‘the most exciting digital partnership in Channel 4’s history’.

Marketeers also spoke of ‘brand values’, ‘true partnerships’, ‘digital environments’ and ‘multiple stakeholders creating a meaningful offer’.

Published: 26 Mar 2015