Foster's sponsors new web series

Vic Reeves and Bob Mortimer are returning to sketch comedy – under the same sponsorship deal that revived Alan Partridge last year.

The Shooting Stars duo will return with a new series of original sketches for the internet, starting next month.

Vic and Bob’s Afternoon Delights will introduce new characters – as the pictures below show.

The series is being made by Foster’s, following their funding of Mid Morning Matters with Alan Partridg.

Gayle Harrison, the brand’s marketing manager called Vic and Bob a ‘unique comic phenomenon’ and ‘two of Britain’s  most admired  comedy actors’.

She added: ‘We know our core brand audience will enjoy seeing Vic and Bob unearth more precious  comedy gold moments in the new series.’

Reeves said: ‘Foster’s has given us the freedom to let our imaginations run wild and present to you, via the internet, some exclusive characters and sketches.’

The pair have always said they wanted to return to sketch comedy such as The Smell Of Reeves And Mortimer… but the BBC only wanted to commission Shooting Stars.

The new series will air on weekdays from July 4 to 29 on the Foster’s website fostersfunny.co.uk 

It is the lager's latest move to be associated with comedy following sponsorship of the Edinburgh Comedy Awards, the British Comedy Awards, Highlight clubs and Channel 4 comedy.

Here are some preview images from the new series:

Published: 7 Jun 2011