There are some things everyone knows about science. Something must be true if it's 'clinically proven'. A marketing campaign with a scientific message is clearly based on research and is, therefore, highly credible. Governments fund independent research so they can get unbiased scientific advice. Right? Wrong.

Popular culture and marketing executives have turned the greatest revolution in thinking in history into a package, a construct. They've turned it into pop music. Science = credibility, stability, cold hard truth... But Ben McKenzie knows the truth. Science is a world view, a way of life. Properly understood, it constantly challenges everything we know about everything. Science sticks it to the man.

Science isn't pop, it's rock.