Peter Serafinowicz’s character Brian Butterfield is to star in a new children’s TV series.
It is being produced by Citrus Television, which co-produces the hit children’s comedy Horrible Histories for CBBC.
According to trade magazine Broadcast, Citrus is currently road-testing the series with child audiences. It should air in the autumn.
Butterfield, a hopeless entrepreneur, was inspired by a personal injury helpline advert and was a regular on BBC Two’s Peter Serafinowicz Show in 2009.
Serafinowicz is also working on a movie featuring the character.
Here is Butterfield adverting one of his ventures: