American comic Kevin Hart is charging fans up to £180 to see his one-off show in London this September.
The price for seats in the second row of the O2 Arena dwarfs the £100 Jerry Seinfeld controversially charged last year.
If you want to sit a little further back, seats in row 12 are going for £130 under the so-called ‘Platinum Tickets’ scheme.
There are not tickets from touts or a resale site, but the official prices from O2’s ticket supplier Ticketmaster. The company keeps back the prime seats from general sale, then offers them at what it calls ‘market-driven’ prices.
It means the price varies depending on demand, similar to airline seats. So tickets – which only went on sale on Friday – could become even more expensive if they become more scarce closer to the September 14 gig.
Normal seats for the gig are priced £42.50 and £30, although fees add between £5.25 and £7.25 on top of that.
Premium seats are also available at his other UK gig at the Birmingham NIA the previous night, at £69.50.
Hart is best known as an actor, having appeared in films including The 40 Year Old Virgin, Little Fockers, Epic Movie, and the forthcoming comedy The Five Year Engagement. But when he took his stand-up on tour in the States last year, he grossed more than $15million.
Meanwhile, two more established icons of black American comedy – Dick Gregory and Paul Mooney – are coming to London in the same week. But tickets for their Masters Of Comedy gig at the Brixton Academy are priced £25 and £30.
Gregory has been performing since the Fifties, when he was one of the first black comics to play primarily white venues, where he performed a modern, naturalistic stand-up as opposed to the stereotypical black characters most prevalent on the scene at the time.
Mooney started in comedy writing for Richard Pryor, was the head writer for the sketch show In Living Color and was a regular on the Chapelle Show.
Click here for tickets to the September 16 gig.