Rob Brydon is to be the face of Kellog’s Crunchy Nut Cornflakes.
The comic will front a £13million marketing campaign to tie in with the fact the cereal has a new box.
The adverts, created by ad agency Leo Burnett, has Brydon playing newsreader Bruce Bowls, who has a craving for the flakes. He will also appear as a weatherman and technician.
‘We’re delighted to be working with Rob,’ said Kellog’s Peter Harrison,. ‘He’s hugely popular with consumers of all ages and we believe the comedy element that he brings to Crunchy Nut will help us grow the brand even further.’
Brydon previously provided voiceovers for Crunchy Nut Cornflakes – along with the likes of Tango and Toilet Duck – early in his career.
He has made no secret of the fact he has made ‘a lot of money’ from adverts and added: ‘Nowadays I tend to use one voice, the friendly, trustworthy one with a hint of a chuckle, "This sort of voice is available now, in new, bite-sized, aroma-scented packages." You can sell all kinds of stuff with this voice. Although they like it a bit Welsh now, since Gavin & Stacey, so I Welsh it up a bit.’
The new cereal campaign starts on TV tonight and will also feature on posters and online.