Three plus Four equals comedy
Mobile phone firm sponsors C4 comedy
Mobile phone company 3 has signed a seven-figure deal to sponsor Channel 4's original comedy.The deal includes sponsorship credits on Peep Show, Star Stories, 8 Out Of 10 Cats and Alan Carr’s new show.
It will run on and will run on Channel 4, E4 and More4, as well as online, from this weekend until the end of the year.
Alan Doyle from 3 said: ‘We hope that this deal will help us share them with the 16- to 34-year-old audience that the broadcaster's award-winning shows attract."
The company takes over the sponsorship from Grolsch.
Published: 15 May 2009
